Please read below to learn about our data/information collection and sharing practices.
The information we collect from you falls into two categories: personally identifiable information (“Personal Information”) and non-personally identifiable information (i.e., information that cannot be used to identify who you are) (“Non-Personal Information”).
Information we may collect from you includes:
In general, you can browse the Website without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature on the Website. We may automatically track certain information about you based upon your behavior on our Website. We use this information to do internal research on our users' demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis.
We may collect your information in the following ways:
When You Provide Us With Information to Make a Purchase
We make products we like in hopes you will find something you like, too. If you use our Services to make a purchase, we may request certain Personal Information from you to facilitate the transaction and get you the goods. You may also provide us with Personal Information when you use certain services. This may include (i) contact information such as your name, email address, and shipping address, and (ii) prescription information, including any images of prescriptions you may provide to us or any information you give us through the pupillary distance measurement function of the Services. We, or companies that provide services on our behalf, may also collect certain financial information from you, such as your payment method (this may include valid credit card number, type, expiration date or other financial information). We store only a very limited portion of your credit card information, in a manner that is generally permitted by credit card issuers. Our payment processor, that credit card issuers require to have sufficient security, stores and processes your credit card or other payment information using industry-standard security measures. By making a purchase through the Services, you give us consent to use and provide your financial information as we consider necessary to process the transaction.
Communications You Initiate with Us
We do everything possible to make sure you have an amazing shopping experience. If you contact us in person, by phone, email, instant message, live chat, social media, or by some other means (either through our Services or through Third Party Services), we may keep a record of your contact information and correspondence for later reference (to help improve our service!). When we send you emails, we may track whether you open them to figure out how to deliver more delightful and helpful emails and improve our Services.
Cookies (not to be confused with the sugary morsel) are small files that web servers may place on your computer when you visit a website. You may be able to set your web browser to reject cookies entirely or require that it request permission from you before accepting each new cookie. You can also delete cookies from your hard drive once you leave a website. We may also collect information when you are visiting our stores.
If you decide you don’t want to receive email or other mail from us, you can select the “opt out” provision in our communications to unsubscribe. Unsubscribing will stop you from receiving most types of communication, but it may not apply to emails about orders or transactions you place through the Services or to respond to your specific request, such as password recovery.